Whilst shooting at Gatebil earlier this year, I had the pleasure of photographing the freshly unveiled Swedish built hypercar, the Koenigsegg Agera. I managed to capture a couple of decent-ish snaps of the car as it lapped the Rudskogen course, one of which is my favourite shot of 2011. I never for a moment thought that a couple of months later that Koenigsegg Automotive would be in touch to acquire the images for their own promotional use. To say I’m ecstatic would be the understatement of the year. I’ve included the images submitted to Koenigsegg below, I can’t wait to see where they show up!
Post processing a digital photograph is one of the most important aspects of modern photography. Sure, you’ll hear plenty people complaining that it’s ‘cheating‘ but you’ll usually also notice the same people can’t tell their arse from their elbow when it comes to editing an image. After all, even traditional film photographs need to be dodged, burned, exposed etc. before they are fit for purpose. I guess it comes down to each individual situation. Personally, if I’m shooting an event I’ll limit my PP work to a minimum in order to ensure I can get my photographs out as soon as possible and also to give a fair and honest reflection of what occurred. I do think it’s wrong to remove / add items to an image which is to be used for traditional journalism purposes. That is cheating in my opinion. If you’re tasked to create an image fit for advertising or promotional use, then all bets are off. It’s requires a huge amount of thought and vision both during the shoot and through the processing stage. Although I currently don’t shoot a whole lot of commercial work, it’s something I’m interested in. Whenever I have spare time, I usually find myself searching the web for the best contemporary examples of high end commercial photography. I then try and figure out how the image was lit and processed and see if I can replicate it. This is all part of a personal drive to improve my skill set. What I’ve included below is the images which were used in the creation of the above image. It was pretty much an afterthought to use this shot so there are definitely a lot of things I would have changed if I was shooting it again. But what I really wanted to […]