RECENT PR WORK – 2015 SEAT ALHAMBRA
Client: SEAT Ireland Intent: PR & Social Media. Date: November 2015. Location: Waterford, Ireland. Further Information: www.seat.ie
Recent Editorial Work – Toyota Starlet EP70
Client: Speedhunters Intent: Editorial Date: October 2015 Location: Waterford, Ireland. Original Feature: http://www.speedhunters.com
Recent PR Work – 2015 SEAT Ibiza FR
Client: SEAT Ireland Intent: PR & Social Media. Date: October 2015. Location: Waterford, Ireland. Further Information: www.seat.ie
Recent PR Work – 2015 Skoda Fabia Combi
Client: Škoda Ireland. Intent: PR & Social Media. Date: February 2015. Location: Waterford City & County, Ireland. Further Information: www.skoda.ie
Welcome to Quattro Country – The 2014 Audi S1 Quattro
At the time of writing, I’ve been working freelance longer this year than I had been as a contractor. It’s only a small amount of time, but I’ve learned that it has been important to enjoy every victory that comes my way. Other victories that I welcome are invoices that are paid on time and messages from Audi Ireland to come and collect another ‘S’ series car… The S1 quattro is the latest new ‘S’ car to be introduced to the Irish market. Whilst it shares its name with the iconic Group B car, the similarities between the two are limited. As the top tier A1 model, the S1 features some impressive numbers and statistics: 230hp, 370Nm, 0-100 in 5.8s and an electronically limited top speed of 250km/h. All of which is transferred to the road via its quattro four wheel drive system. The model I had the pleasure of shooting was the Sportback variant, featuring an extra two doors over the three door hatch. Perfect for loading camera equipment into then. If you’re reading this from outside of Ireland, you might not be aware that – for a change – we’ve been enjoying a rather spectacular summer here. The downside to the great weather is that the rest of the population has the notions of going outside and visiting scenic venues dotted around the country. This makes finding a location quite difficult indeed… I collected the car on Friday morning before heading straight back to Waterford. With a harsh sun shining on the south east, I took this time to clean and prepare the car for an evening shoot. With any car, I’m always careful to ensure the paint is kept in its best possible condition and even more so with a brand new car. This means using cleaning methods that are […]
Two Weeks, Two Skodas.
As I alluded to in my recent 2013 round up, I’ve become determined to carry out more personal work in the coming months. When you’re working week in and week out photographing all sorts, you can easily go into autopilot mode, doing whatever it takes to get things done. This can lead to staleness in the workflow, as you go through the motions to make sure deadlines are met. These situations can become a sort of vicious cycle, which can drain you of creativity and motivation. A dangerous combination. This thought has been nagging away at me for quite some time. Last month, I got in touch with the very nice people at Skoda Ireland who rather kindly donated two cars for me to photograph at my leisure. With no deadlines, no brief and most importantly, no pressure, I set about shooting each car over the course of two weeks during whatever spare time I could free up. With Ireland in the winter being Ireland in the winter, it was a challenge in shooting outdoors at the best of times. One second it would be wet, overcast and windy whilst the next the sun would be parting the clouds casting some much deserved sunshine on our little green island. My aim for both shoots was to create something a little more polished than I usually would. Maybe not quite commercial quality, but something approaching it. Quality over quantity as the saying goes. First up was the Octavia Combi Elegance 4×4 TDI. Skoda’s reputation of old is long since gone. However, it’s one thing to acknowledge this fact and quite another to experience it. The vehicle’s specification was overflowing with more than enough gadgets to keep me entertained during my week of ownership. In particular what I liked (and was fitted to both […]
Waterford United Vs. Liverpool FC
Those of you who frequent here may be a little bit alarmed at seeing something non-automotive related. Those of you that know me however will know that behind the racing fuel for blood, there’s a life long Liverpool FC supporter. I’ve always wanted to try my hand at shooting football and when the opportunity arose to shoot my first match and shoot Liverpool, there wasn’t a whole lot that could keep me away. The biggest challenge in shooting football is the erratic nature of the action on pitch. When shooting motorsport, you generally know what direction the action is coming from and what direction it’s heading in but with football you really need to try and read the players and their movement off the ball. It was a fantastic challenge, one which I thoroughly enjoyed. It was pretty tough trying to shoot some fast shutter action in low light conditions too, a real workout for both camera bodies and lenses. A big thanks to Ken Sutton for showing me the ropes, I hope I can make it back out soon for another game in the near future.
Caddy Life
For all three of you (Hi Mammy) who regularly visit here, I apologise profusely for the lack of updates and content. Needless to say the last month or two have been entirely taken over on the biggest project I’ve ever worked on which will hopefully be unveiled to the world quite shortly. In the meantime I have been out and about shooting and plan on filling you in on my adventures over the last couple of weeks. Some of you may know of my rather strange infatuation with my beloved ‘Sudsy’ better known as a 2005 Volkswagen Caddy TDI. Sudsy was my first and she will be here to stay for quite some time. I’ve wanted to use Sudsy as a promotional vehicle for myself for quite a while but instead of covering the van in my company name and logos, I decided to try and approach it a different way. Instead of splashing the van with graphics I decided I’d try and make Sudsy stand out from the crowd by subtly modifying its appearance. The pictures of the transformation are after the jump …
The Second Crossing …
Rather unusual for me, but this evening I went out, stopped down the aperture and tried my hand at some landscape photography. The focus of my attentions was on the new bridge (unnamed as far as I’m aware) that crosses the river suir, just west of the city. At over 460 metres long, it’s currently the longest bridge in the state. More images after the jump …