Pure – The 2014 Toyota Yaris
Making a living as a car photographer is honestly not even half as glamorous as some would believe. Yes, there are amazing perks and if you happen to love cars, it never really feels like work. You get to drive a vast range of cars from complete opposite ends of the spectrum. On the other hand, there are the early mornings, the cold nights and the wet days when you have no other choice but to get things done. Shooting the Yaris was a perfect example of my little hypothesis… There’s something quite pure about the new Yaris that I like. Whilst it retains most of the features you would expect in a new car (air conditioning, bluetooth, iPod integration etc.) and some that you wouldn’t (reversing camera for instance), it presents everything in quite a simple and direct way. All of your multimedia needs are taken care of via a touchscreen head unit, there are the usual heater controls beneath this and in front of you, you have your speed-and-tach-ometers. And that’s pretty much it. There’s nothing complicated, all the controls can be learned at a glance and you never find yourself reaching around blindly looking for something. The particular model I photographed was the Sol version, which adds some nice features for not much more over base RRP. The one litre engine was perfect around town and even proved its worth on the motorway whilst remaining frugal. A refill with unleaded cost me less than €50. I though the pump was broke such was my surprise. With a light foot, your €50 should see you easily past 600KMs and probably past 700KMs. It’s hard to argue with that. Toyota afforded me quite a lot of time, almost two weeks, to shoot the Yaris. It was a good thing […]
Team Japspeed
When we visited Japspeed for a shop visit and a couple of interviews, Paul aka Mr. Japspeed asked if we could get a killer group shot of the four team cars. The team’s workshop turned out to be a pretty good location and a much better alternative to venturing outside into the hostile weather conditions. It took us some time to arrange the cars and with a tight schedule, we managed to grab a couple of exposures which gave this image after some intensive post processing. Each car was lit and processed individually before being re-placed onto the background plate. It was my first time shooting this many cars together and it was definitely a challenge. Nothing ventured, nothing gained …
