Recent PR Work – 2015 Audi Q7
Client: Audi Ireland Intent: PR & Social Media Date: August 2015 Location: Wicklow & Dublin, Ireland. Further Information: http://www.audi.ie
Recent PR Work – 2015 Audi A1
Client: Audi Ireland Intent: PR & Social Media Date: April 2015 Location: Dublin & Wicklow, Ireland. Further Information: http://www.audi.ie
Out of the Darkness – Audi A6 Ultra
I’ve never made a secret of this, but I do love a good saloon. Where my friends own and lust after quick coupes and hatches, I’ll always prefer a good more door. It’s quite likely a family thing. My grandfather and my father were always saloon men and that preference has continued for another generation… Late last year, I was commissioned by Audi Ireland to shoot some PR shots of the the face-lifted A6, now with the added suffix of Ultra. With the car in high demand, my time was limited to a couple of days including collection & return from Dublin. With the weather staying consistently in the middle of the scale for a change, I was able to maximise shooting time. Even the night shots were unseasonably mild, but those are only fond memories at this stage… I did get the time to try out some techniques which were new to me, and a couple of ideas that I’ve waited a while to try when all the requested shots were in the proverbial bag. For me, this is when I both learn and enjoy photography the most. Experiment, shoot, learn, repeat. As for the car? Well, it’s very good indeed. But you probably already knew that. www.audi.ie
Two Weeks, Two Skodas.
As I alluded to in my recent 2013 round up, I’ve become determined to carry out more personal work in the coming months. When you’re working week in and week out photographing all sorts, you can easily go into autopilot mode, doing whatever it takes to get things done. This can lead to staleness in the workflow, as you go through the motions to make sure deadlines are met. These situations can become a sort of vicious cycle, which can drain you of creativity and motivation. A dangerous combination. This thought has been nagging away at me for quite some time. Last month, I got in touch with the very nice people at Skoda Ireland who rather kindly donated two cars for me to photograph at my leisure. With no deadlines, no brief and most importantly, no pressure, I set about shooting each car over the course of two weeks during whatever spare time I could free up. With Ireland in the winter being Ireland in the winter, it was a challenge in shooting outdoors at the best of times. One second it would be wet, overcast and windy whilst the next the sun would be parting the clouds casting some much deserved sunshine on our little green island. My aim for both shoots was to create something a little more polished than I usually would. Maybe not quite commercial quality, but something approaching it. Quality over quantity as the saying goes. First up was the Octavia Combi Elegance 4×4 TDI. Skoda’s reputation of old is long since gone. However, it’s one thing to acknowledge this fact and quite another to experience it. The vehicle’s specification was overflowing with more than enough gadgets to keep me entertained during my week of ownership. In particular what I liked (and was fitted to both […]
