With the official launch of the 2014 Kia Soul having taken place earlier this week in Dublin, I can finally share some of the images from the shoot earlier this month.
Working closely with Kia Motors Ireland has been great. They’re a company with energy, vibrance and they know what they want. These images were to be used for the press packets at the official launch so the brief was simple, clean imagery. Kia had sorted the primary location for the shoot in advance, the main courtyard at the Irish Museum of Modern Art. We would start by shooting two cars together before I took one of the cars into the heart of Dublin for extra locations. I needed to focus primarily on the exterior of the car but also captured some details, inside and out. Once I was shooting in the city centre, I needed to run and gun to a certain extent. To remove the distraction of passers-by, I used an ND filter so as to drag the shutter speed out to around ten seconds or so.
The Soul itself is further evidence of how far Kia’s cars have come. It’s both comfortable, easy to drive and even the base model is very well specced. It’ll be a left field choice for a lot of conservative car buyers, but I promise you that it’s worth test driving one if you’re in the market.